Becoming PRO-fessional: what do you do when your blog doesn’t know what it wants to be?

choices crossroads

The Daily Post has some wonderful advice for beginners (like me) on sprucing your blog up and getting people to read it. The most practical takeaways (according to yours truly):

  1. You need better titles
    1. I can’t think of how to describe this need except to filch some great examples:
      1. The History of Philosophy, in Superhero Comics
      2. Henry James on Aging, Memory, and What Happiness Really Means
      3. J.R.R. Tolkien’s Little-Known, Gorgeous Art
  2. You can shorten your URLs to be more search-engine friendly!
  3. The biggest one, though, is that you should know

WHAT YOU WANT TO DO WITH YOUR BLOG

If you had to make a business card with the name and address of your blog (in a naturally tasteful typeset that perfectly conveys the tone you’re going for) and a tweet-sized statement of what it’s about — what would you put? “Walrus training and gourmet baking”? “Lots of my opinions on whatever I deem important”? “Literally my entire diet in Instagrams”?
Continue reading “Becoming PRO-fessional: what do you do when your blog doesn’t know what it wants to be?”

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